iDlove started with a feeling that something was missing. An industry full of intelligence, taste and strong views, but rarely shown properly or in a way we actually want to engage with. After years building doEVENTSwell, working across interiors, furniture and real estate, and formative early career years in advertising and Japan, I wanted to create a platform that listens more than it shouts.

iDlove is media-led, conversation-driven, and built with intent. It's not finished. It's not rushed. It's being shaped quietly, with the right people. You know who you are. If you're here early, that's no accident.